NovaGlow

Make-up analysis from a selfie

Privacy policy

Last updated: 5 September 2026

NovaGlow assesses your make-up from a selfie. The image is sent to our server and forwarded to the AI service Anthropic (“Claude”). So that the before/after history works, we store the overview photo together with the result on our server until you delete your account. A facial image is sensitive data — please read this section carefully.

1. Data controller

We have not appointed a data protection officer or an EU representative because we do not reach the relevant thresholds. Please address all requests to the contact above.

2. What data we process

What we explicitly do not collect

• No name, no e-mail address, no social login
• No location data, no contacts
• No advertising, no advertising ID, no analytics SDK, no cross-app tracking
• No biometric identification: the image is assessed but never used to recognise individuals, and no face template is created.

3. Permissions on your device

The app requests only the following permissions. Each of them can be revoked at any time in your device settings; the app remains usable afterwards, with reduced functionality.

• Camera — Taking the selfie for the analysis.
• Photos (only the selected image) — Analysing an image you already have.
• Internet — Transmitting the image for analysis and retrieving the history.

4. Legal bases

We process personal data under the Swiss Federal Act on Data Protection (revFADP). Where the GDPR applies, we rely on:

• Performance of a contract (Art. 6(1)(b) GDPR) — everything needed for the app to deliver the function you requested.
• Legitimate interests (Art. 6(1)(f) GDPR) — secure and stable operation, abuse prevention, troubleshooting.
• Consent (Art. 6(1)(a) GDPR) — for anything you actively enable in this app: the camera, picking a photo and the analysis of a facial image. Consent can be withdrawn at any time with effect for the future by revoking the permission in your system settings.
• Legal obligation (Art. 6(1)(c) GDPR) — in particular commercial and tax retention duties for payments.

We process the facial image on the basis of your explicit consent, given by starting an analysis, which you may withdraw at any time by deleting your account.

5. Recipients and third parties

We do not sell data and do not disclose it for advertising purposes. Data is disclosed only to the following parties, and only where required for operation:

Authorities and courts receive data only where we are legally obliged to provide it.

Transfers abroad

Some of the recipients listed above process data outside Switzerland and the EEA, in particular in the United States. We base such transfers on the European Commission’s Standard Contractual Clauses with the Swiss adaptations recognised by the FDPIC and, where applicable, on the EU-US Data Privacy Framework. We will provide information on the safeguards in place on request.

6. Retention and deletion

The overview photo and the corresponding result remain stored so that you can see your history. There is no automatic expiry. Individual entries currently cannot be deleted separately — the app offers no function for that. You remove photos and results by deleting your account: all image files and all evaluations are then removed immediately and irreversibly. Receipts for paid subscriptions are kept for 10 years (accounting duty); server logs expire after 14 days.

Step-by-step instructions are available at Delete data.

7. Children and young people

This app is not directed at children. We do not knowingly collect personal data from children under 16. If we learn that such data has been submitted without parental consent, we delete it without delay.

8. Data security

Wherever the app transmits data at all, connections are encrypted via HTTPS/TLS. On the server side we use access restrictions, tenant separation and regular backups. Nobody can, however, guarantee absolute security for data transmission over the internet.

Stored photos are kept under a randomly generated, unguessable file name. They are not listed in search engines and never shared with other users.

9. Your rights

• Access to the personal data we process
• Rectification of inaccurate data
• Erasure or destruction of your data
• Restriction of and objection to processing
• Receiving or porting your data in a common format
• Withdrawal of consent with effect for the future

An informal message to info@babala.ch or a call to 076 222 45 99. We normally respond within 30 days. To verify your identity we may request suitable proof. You may also lodge a complaint with a supervisory authority (Switzerland: FDPIC; EU: your competent authority).

10. Changes to this policy

We may adapt this policy when the app or the legal framework changes. The version published on this page, with the date shown above, is the applicable one. We announce material changes inside the app.